Caramel Confessions  – Does Sugar Trigger Eczema?

Author: Suhein Beck
​Jan 19, 2016

Sugar Triggers Eczema?

One Saturday afternoon a mother and 16 year old girl walked into my booth at the Palm Desert Streetfair and asked the typical questions about Eczema and how/ if my ELAJ creme would work. She showed me her inner arms and how red, inflamed they were.

Instead of answering her question and making a quick sale, I pointed at her Venti Triple Caramel Whipped Delight. She thought I wanted to trade my creme for her drink! Then I stepped out of my “Salesperson Shoes” and back into my notorious Mama Bear persona so I could speak up and give her my TOP 10 TIPS for Eczema.

The #1 NON – Negotiable Tip was to give up that all-time favorite drug – SUGAR! I gave her the low-down on sugar, it’s effects on burdening the liver and immune system and how that could be effecting her Eczema Triggers! Remember this was a 16 year old on an easy, breezy Saturday afternoon with PRIME-time shopping waiting all around us, yet she stayed and seemed to actually be listening to me rant and rave. They politely thanked me and went on their way.

Just before closing that day, Caramel Girl rushed back into my booth, but now with a large cup of ice water with lemon slices and wanted to show me that she did listen and that she made the decision to start an elimination diet beginning with SUGAR immediately! She asked me to email her the other 9 Tips!

One year later Lemon Water Girl came back to my booth beaming with joy and gratitude! She said changing her diet and eliminating sugar was the hardest thing to do, especially at school, but she would never go back to that life of living with fear that Eczema would take over her life. She did follow 7 of the other tips and was still working on the last 3, but she felt just the SUGAR alone was a huge breakthrough for her and saw the difference within 3 months.

She told me that severe Eczema AND Diabetes runs in her family and when I had mentioned SUGAR, she pictured those in her family and their eating habits and knew there was a connection. So it was a no-brainer for her to finally see the light only AFTER a complete stranger connected the dots for her!

Me? Happy Dancing all the way home that day!

Our Vision for Skin Confessions

by Suhein Beck
​Jan 16, 2016

In our home here at we offer a safe haven of unconditional love and support to those seeking information and those suffering from eczema and all its’ mad, crazy relatives!

Uncle Contact Dermatitis or Cousin Psoriasis or Auntie Rosacea or that Mysterious Brother from another mother with Red Skin, or that Topical Steroid Withdrawal Warrior coming back from his own silent war – you’ll all find VIP seats at our generously growing table.

We toast and raise our cups in honor of your courage. We pass plates filled with healthy servings of knowledge and helpful tips around and everyone can choose what they want to eat from that plate or not eat at all. We won’t force feed you anything. And we certainly won’t guilt you into eating more than your fill. We keep our manners and elbows off the table. We won’t slurp our soup while someone attempts to be human and vulnerable.

We listen. We learn. We don’t judge and we certainly don’t sell. Whoever tries to sell, including myself, will end up doing all the dishes that night then quite possibly not invited to the next dinner. Those with their own disruptive agendas can seek adoption elsewhere. This is a safe-haven that will be protected like a Mama Bear to her cubs and her cave.

Take a look around our walls. Inspiration everywhere! You’ll find pictures of mind-blowing healing stories and pictures of our growing family. Resources galore. It takes a village. It all starts here.

A bit about me…

by Suhein Beck
​Jan 16, 2016


I never imagined my life in the highly competitive skincare industry or, in fact, anything related to chemistry and pH scales which I absolutely hated in high school.

The ELAJ® formula was passed down from my grandfather Dr. M.A. Bchihalouk, and protected through generations. The unanimous consensus from each and every person that tried it was that it must reach the market to those in need. As I was growing up, I actually hated the crème because my mother insisted that we use it for everything. Yes – ELAJ® was our answer for anything skin-related. Growing up as an awkward and very pale immigrant teen in sunny Southern California, all I wanted was to experiment with more sophisticated market-name brands in cosmetics and miraculously look tan, but I was unknowingly saving my skin by using ELAJ®ointment all those years!”

The official A-HA moment was the day I pulled out my little jar to help my hairdresser who had eczema. He called a week later begging me for some more for him and each one of his hairdressers and said, “Name your price…”

The rest is history! Not one day goes by that I do not appreciate the blessings of being able to help people by touching them with a formula that simply speaks for itself. I measures the success of ELAJ® by how many people take the time to let me know how ELAJ® ointment benefitted their life each and every day!

Our ELAJ® Journey manifested by having our Ultimate American Dream come true! From a humble tent in a street fair in Palm Desert, CA in October 2010 to our National TV Commercials airing in North America in August 2015 – we are so grateful for the loyalty and support of our customers.

This blog is to simply share the stories or what I have learned from the amazing people who have used Elaj and have been helped.